brand story
LU&ME
I’m Tom, and I’ve always been drawn to watches, especially the way they glow. While luminous technology isn’t new, it was during a trip to Bali in the summer of 2023 that I began a deep dive into the science behind it. What started as curiosity quickly turned into an obsession with how light can be stored, transformed, and worn.
Glowing in bali
Super-LumiNova
Each evening, I noticed my watch glowing more vividly than ever, and something shifted. It wasn’t just about function anymore. The idea that it was glowing from the sun’s energy, absorbed during the day and released into the night, really stayed with me. There was something quietly powerful about wearing light, and carrying it forward.
Switzerland
'Glow in the dark'
LU&ME is designed to feel a little different - but still familiar. Enamel jewellery has been around for centuries, and glow pigments have existed for decades. But until now, they’ve all been grouped under one label: glow-in-the-dark. We wanted to change that, to reimagine it as something meaningful, modern, and beautifully wearable.
RESEARCH & DEVELOPMENT
Early prototype
What I love about modern Swiss Super-LumiNova is how it opens up a whole new way to tell stories, it's a chance to bring light into jewellery with real meaning. It’s powered by the sun, holding onto the energy of the day. And even when it’s not glowing, Tina and I designed each piece to be beautiful, wearable, and timeless - day or night, all year round.
2 summers later
Launch 2025
Originally developed as “LUMI,” the brand now launches as LU&ME — short for Light & Me.
It’s everyday jewellery, designed to carry your energy — with a glow that stays with you... long after the sun goes down.
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ELEMENTALS
Rooted in nature’s raw power, these pieces embody earth, air, fire, and...
